Today’s second chance entrepreneur highlight features Michael Melcher and Tyler Robinson, owners of Rock Solid Coaching and Consulting.
Michael and Tyler started ROCK Solid Coaching and Consulting in March of 2018. They focus on leadership development and content creation. From first vision to final product, they are experienced wordsmiths and coaches for professionals who want to maximize their impact.
All this year, Michael and Tyler have been working with the Determination, Incorporated team and our friend Aaron Smith with Escaping the Odds Media to write a book entitled, “Switch’d Hustles: Starting a Legit Business After Prison.”

Stay tuned for more on the book in 2023. In the meantime, here’s our interview with Michael & Tyler:
Why are you passionate about your business?
Our passion comes from helping others achieve their goals or dreams faster than they could on their own. We usually get more out of coaching sessions than clients because when they win, we win.
What are you most proud of in regards to your business thus far?
We are most proud of the connections that we’ve made and the stories we’ve heard. We love the opportunity to help people share their story and achieve their goals.
What’s the biggest lesson you’ve learned so far as an entrepreneur?
Change it is constant, but stay with it – and that time is valuable.
What advice would you give to someone currently in prison who would like to do something positive with their life when they get home?
Whether incarcerated or not, be absolutely positive that your motives are in line with your beliefs, values and identity. That’s first. Stephen R. Covey describes it as “Private victory precedes public victory.” Next – create a plan. Research EVERYTHING you can. Finally, know that something is going to change and you are going to have to be flexible. Embrace the change – it could be for the better.
Outside of your business, what is something that you love doing?
Spending time with family and friends, learning, reading, music.
What does success look like for you and your business?
Success in coaching for ROCK Solid happens when the people we are working with achieve their goals. Success when it comes to content creation happens when we know the client loves the product and they are happy with it.
What resources do you need to help your business grow?
We are always looking for the next opportunity to speak, train, or coach in front of a group. We seek people who want to brainstorm a new idea, have a vision they want to share, or a story they want to tell.
To reach Michael and Tyler, visit their LinkedIn page or email coachingrocksolid@gmail.com.
Keep up the great work, gents!
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Determination, Incorporated is a 501C3 nonprofit in KCMO empowering formerly incarcerated people to seize employment and entrepreneurial opportunities in home building, home improvement, and affordable housing. To learn more, contact us here.
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